Hauswife Essentials Logo

For this project, the client wanted a sleek and traditional logo for their independent candle company, reflecting their values of togetherness and the intimacy associated with small brands. Though the client had a clear goal of the feeling the final logo should have, there were very little preference for styles or approaches.

The initial ideation centred around typographic concepts, favouring the simplicity and strength of this approach. Due to the client’s uncertainty, this began with a wide variety of options, helping to narrow down specific aesthetic choices they may prefer. This experimentation with typeforms and exploration of these letters as mailable shapes is what inspired the final outcome.

At this stage, wanting to focus more on the brand’s core values, I began exploring with the togetherness and interconnectivity of the letters themselves, wanting to represent the sense of warmth and unity. Though originally done with a sans serif, a serif typeface would help to balance this concept, bringing in the missing sense of traditionalism to the design.

The final design managed to balance this need for traditionalism and modernity. The tessellation between these letters presents a sense of togetherness, making this brand mark distinctive and hugely unique. This concept managed to encapsulate the brand’s core values, achieving something simple yet memorable.